When a coaching or consulting business is setup strategically, it's easy to generate an income doing what you love.
Clients will seek you out based on reputation, be willing to pay a premium for your services, and you can "surprise and delight them" with extraordinary value.
Resales and referrals then develop quickly and the process starts over.
In theory it all sounds simple!
"I'M SO OVERWHELMED I CAN'T EVEN START"
You know how frustrating it feels to see other coaches and consultants grow their business with ease but you can't seem to put the pieces together.
You sign up for every free eBook and course that's marketed to you in the hope that something will eventually stick...but you're left more confused than ever.
You're working on a million things at once but getting nowhere!
"I'M ALL SETUP BUT HAVE NOBODY TO HELP"
It doesn't matter how pretty your Instagram layout or logo is, without clients you don't have a business.
If you spend a lot of time wondering where your next client is going to come from and check your inbox religiously hoping for enquiries...this is you.
The word-of-mouth connections you get from friends and family aren't genuine buyers, or take weeks or months to convince.
You aren't making money and it's hard to survive!
"I CAN'T CONVINCE CLIENTS TO PURCHASE OR I UNDERSELL MYSELF"
If you're like 99% of coaches and consultants, you're probably passionate about what you do and get great results for people (when they give you a shot).
The trouble is you spend too much time in the sales process (think - elaborate pitches, detailed quotes, multiple meetings) that by the time a client purchases it hardly feels worth your time.
You feel like you're on a treadmill of wasted time and unprofitable "opportunities"!
"I'M SICK OF LOSING BUSINESS TO MY COMPETITION"
You might have all the fundamentals in place, but your competition is smart, savvy, and they stand out in the marketplace as "the professionals".
In comparison, your messaging is vague, your branding looks generic, and your approach to market feels clunky and uncoordinated.
You get "passed over" in favour of your competition and it stings every time!
"I'M EXHAUSTED FROM DOING IT ALL MYSELF"
Some coaches and consultants find it easy to make sales...but you're killing yourself to deliver on your promises.
You work early mornings and late nights, reply to emails while in the toilet, and "coffee crutch" to get through your mountain of work.
You're working as hard as you physically can, but can't ever seem to get on top of your "To Do" list.
Your income has plateaued and you couldn't serve another client if you tried!
"I'M THE BOTTLENECK FOR ALL IMPORTANT DECISIONS"
Your business has grown to the point where you're a victim of your own success.
You're chained to the day-to-day functions of the business because everyone comes to you when a decision needs to be made.
And if something goes wrong you're often the one to step in and fill the gap...but you know you should be focussed on strategic priorities, like hiring and systemising.
You're doing whatever it takes to keep the doors open...which means you can't escape!